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Bachelor’s thesis Psychology

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Bachelor’s thesis Psychology



Pagina4/11
Datum28.10.2017
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Research questions and hypotheses

2.4.1 Research questions


In order to measure the concepts described in the previous paragraphs and put them into useful information for Tactus,this research is guided by the following research question:

How can future participants be stimulated to sign-up for the non-anonymous treatment option (insurance paid)?

The main research question aims to include the target group: future participants of the online treatment, who are willing to register through the anonymous option for being treated.. Also the non-anonymous treatment option forms a central aspect in the research question. Finally, the stimulation aspect plays a central role in the research question.

The six sub questions are as follows:


  1. What are the reasons of participants for not choosing for the non-anonymous variant?

  2. Is there a relationship between the Motivation to change and the intention to sign up for the non-anonymous variant?

  3. Which psychological constructs exert influence on the Intention to sign up for the non-anonymous variant?

  4. Which Solution Suggestions are perceived as stimulating for people to sign up for the non-anonymous treatment?

  5. Do participants hold some important suggestion about how to stimulate people to participate via the non-anonymous pathway?

  6. To what degree do Demographics influence the Intention to sign up for the non-anonymous variant?

The first sub-question focuses on the people’s reasons for choosing against the non-anonymous treatment option and rather signing up instead for the anonymous option. These reasons may include barriers like the feeling of stigma, or insufficient knowledge about the alternative options and are hypothesized to influence the choice of treatment option made by the participant.

The second sub-question investigates the relationship between the general motivation of clients who signed up for the anonymous variant and the intention of those who signed up for the non-anonymous one.

The third sub-question addresses the relationship between the measured psychological constructs (Subjective Norm, Outcome Beliefs etc.) and the Intention of signing up for the non-anonymous treatment. These constructs are expected to influence the Intention.

The forth sub-question examines the perceived effect of the given Solution Suggestions on the Intention to sign up for the non-anonymous variant.

The fifth sub-question asks about the suggestions participants have about ways to attract people to the non-anonymous variant. This question is examined through a qualitative essay question, and is analyzed by content analysis.

The sixth sub question investigates the relationship between the Demographic variables and the Intention to sign up for the non-anonymous treatment. These are expected to contain more women than man, and high percentage of highly educated and employed people.


      1. Hypotheses


This research was approached from the point of view that intention is predicted by attitudes and subjective norms toward a behavior. Because TRA separates behavioral intention from behavior, it also includes the factors that limit the influence of attitudes (or behavioral intention) on behavior. We have therefore adopted the Theory of Reasoned Action as a framework to investigate the persuading and limiting factors when it comes to influencing an attitude toward a behavior. Therefore, variables were added to work out an integrative model. It was supposed that by using this framework the aim of research will be achieved. It was supposed that by using this framework the aim of research will be achieved. This is to successfully model the determining factors influencing the intention of signing up for the non-anonymous treatment. We propose the following hypotheses highlighted in the diagram below; all arrows indicate a hypothesized predictive relationship between a variable and Intention. Where the expected relationships are negative the (-) sign is inserted. The dependent variable (Intention) is in a red box and the boxes of the original variables of the TRA are colored dark blue. Newly added variables are light blue.

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  • Hypotheses

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