Steve – CEO
Mary Accountmanager at Rainbow coatings
Larry Jones CEO, of Rainbow Coatings
Steve (CEO and Principal Architect) of GD Architects is visiting the Annual Architecture Expo.
He attends a key note speech by Larry Jones CEO, of Rainbow Coatings.
Larry presents Rainbow’s latest products for façade coatings
and shows an example of a coating with a mesmerizing effect
Steve is inspired by the examples
And uses his his Phone to scan his business card to get Larry’s presentation by email.
A week later back at Steve’s office.
Steve envisions the mesmerizing effect on the facade for a new shopping center.
and shares his ideas with Megan, an architectural designer at GD.
At her desk
Megan is visiting the Rainbow Coatings’ website
Her interest is drawn by a video of a new architectural extrusion coating.
After watching the video, she’s interested in more details
she downloads the datasheet of the product
The next morning
Megan continues her research.
Wow, that cannot be a coincidence. The homepage is looking different than yesterday
showing some great projects that are using this new coating.
Excited, she’s looking for a compelling example for Steve’s new shopping center.
“This is a good example!” She downloads the case study by completing the form.
Great, she thinks, while reading the case study.
Steve will like this.
Meanwhile, a lot has happened behind the scenes at Rainbow Coatings.
Since Steve and Megan belong to the same company
The interests and activities of both of them have been linked
into a highly relevant package of account information.
Mary, who is the account manager for Rainbow Coatings, is informed by the system.
She oversees all recent engagement of both Steve and Megan
and the connection between the 2 of them.
She decides to call Steve. The timing is perfect!